Like it or not the world is moving forward. This means that we, as business people, may not know with certainty what would happen in the future, even as close as tomorrow. This may not really scare many of us as we are very familiar with going to sleep at night and waking up again another day. However, for business, the dynamics in the market may have re-shaped the landscape overnight and what in store beyond the horizon may provide both opportunities and challenges for our business.
How do we know what is beyond the horizon? There is no easy answer.
What could be done to answer the question is perhaps by having better understanding the change drivers and try to understand the trends that may come with them. From here, we could figure out few likely scenarios. Having the idea about what might happen, we could have a better feel about the opportunities and risks that would likely be in store for the business and would be in a better position to decide the...
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